Does your Customer Success Team understand its WHAT?

Do Customer Success teams really need a mission? Your company also has a mission statement (or they should). Isn’t that enough? It’s also fairly obvious what a Customer Success team needs to do. You have to help your customers and provide value. Why do you need to add another layer here?

Why you need a mission statement

It’s something that earlier in my career as a CS leader I didn’t pay much attention to…